Published
May 12, 2023
Category
SEO
client
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1900% Traffic Increased within 4 Months
In this SEO case study, we will explore a real-life example of a website that experienced a significant increase in organic traffic within a four-month period. By implementing a comprehensive SEO strategy, the website was able to achieve remarkable growth, going from 100 monthly organic visitors to nearly 2000. Let’s dive into the details and see how it was accomplished.
01. Client Background
T The client was a small e-commerce business specializing in handmade jewelry. They had been in operation for several years but struggled to attract organic traffic and achieve a prominent online presence. Seeking to improve their visibility and increase sales, they decided to invest in an SEO campaign.
“Working with the DigiPolli SEO team has been a game-changer for our business. Within just five months, we saw a tremendous increase in our organic traffic, going from 83 visitors to nearly 2,000. Our keyword rankings improved significantly like we searched our website with lot of good keywords, and our sales and revenue soared as a result. We couldn’t be happier with the results and the return on our investment. Highly recommended!”
– Apex Jewelry Emporium
02. Goals
- Increase organic traffic to the website.
- Improve keyword rankings in search engine results pages (SERPs).
- Boost online sales and revenue.
03. Strategy
Keyword Research: Thorough keyword research was conducted to identify relevant and high-volume search terms related to the client’s products. Both short-tail and long-tail keywords were targeted to capture a wide range of search intent.
On-Page Optimization: The website’s on-page elements, including meta tags, headings, and content, were optimized for the identified keywords. Title tags and meta descriptions were crafted to be compelling and optimized for search engines.
Technical SEO Audit: A comprehensive technical SEO audit was performed to identify and resolve any underlying technical issues that could hinder the website’s performance and visibility in search engines. This included optimizing page load speed, fixing broken links, and ensuring mobile-friendliness.
Content Strategy: A content strategy was developed to provide valuable and engaging content for both users and search engines. The client started a blog, publishing regular articles targeting relevant keywords. The content focused on educating users about the benefits of handmade jewellery, sharing styling tips, and highlighting the unique aspects of their products.
Link Building: A strategic link-building campaign was initiated to increase the website’s authority and attract high-quality backlinks. This involved reaching out to relevant industry blogs, influencers, and publications for guest posting opportunities and collaborations.
Local SEO Optimization: As the client had a physical store, local SEO optimization was crucial. The website was optimized for local keywords, and their Google My Business profile was claimed and optimized with accurate business information and positive customer reviews.
04. Result
Within four months of implementing the SEO strategy, the client experienced remarkable growth in organic traffic. The key results achieved were as follows:
Organic Traffic: The website’s organic traffic skyrocketed from 100 monthly visitors to nearly 2,000, representing an increase of over 1,900%.
Keyword Rankings: The website achieved significant improvements in keyword rankings across targeted terms. Many keywords moved from obscurity to the first page of SERPs, resulting in increased visibility and click-through rates.
Sales and Revenue: The boost in organic traffic and improved online visibility led to a substantial increase in online sales and revenue. The client reported a significant return on investment (ROI) from the SEO campaign.
