Published
January 22, 2023
Category
Marketing / E-Commerce SEO
client
WhiteDuck OutDoors
WhiteDuck OutDoors Sales Boost
WhiteDuck OutDoors, an ecommerce store specializing in outdoor gear and camping equipment, approached our team with the objective of increasing sales through organic traffic. With a focus on optimizing their Shopify store and creating targeted blog content, we aimed to enhance their online visibility and address issues related to poor link building methods. This case study highlights the results achieved over a two-month period, showcasing the impact of our SEO strategies.
Sales Boost
O Our efforts led to a significant improvement in sales generated from organic search, with a remarkable increase of 25% within two months. By implementing effective SEO techniques, we successfully enhanced the store’s visibility, resulting in a higher conversion rate and improved revenue.
Organic Traffic Increase
Through meticulous optimization and content enhancements, we witnessed an impressive 18% growth in organic traffic to the WhiteDuck OutDoors website. Our strategic SEO initiatives helped the site gain increased visibility on search engine result pages, attracting a larger audience interested in their outdoor products.
Enhanced Keyword Rankings
By implementing a comprehensive SEO strategy, we successfully improved the keyword rankings for WhiteDuck OutDoors. Notable improvements include:
- Glamping tent #1: Achieved and maintained the top-ranking position.
- Canvas tents: Secured the top-ranking position.
- Canvas tent #1: Reached and maintained a high-ranking position.
- Bell tent: Achieved the top-ranking position.
- Bell tents: Reached a commendable ranking at #3.
- Wall tents: Achieved a strong ranking at #2.
- Canvas tarps: Secured a favorable ranking at #5.
- Cloth tarp: Improved ranking to #8.
Content-Driven Blog Success
Collaborating closely with the content team, we strategized and created blog posts tailored to target specific products and generate organic traffic. Our efforts yielded remarkable results:
- Organic blog traffic increased by an impressive 62% since June, demonstrating the effectiveness of our optimized content.
- The blog achieved a strong presence on search engine result pages, ranking for 45 terms on the first page of Google.
- Blog keywords experienced a substantial improvement of 84%, further reinforcing the success of our SEO strategies.
By addressing the site’s technical issues, optimizing product pages, and leveraging content marketing, we achieved substantial growth for WhiteDuck OutDoors within a two-month timeframe. The comprehensive SEO approach resulted in a 25% increase in sales from organic search, an 18% boost in organic traffic, and improved keyword rankings across relevant terms. Furthermore, our content-focused efforts led to a significant increase in organic blog traffic and improved keyword rankings for the blog. These results underline the effectiveness of our SEO strategies in driving organic traffic and boosting sales for WhiteDuck OutDoors, ultimately helping them establish a stronger online presence in the outdoor gear market.