Published
February 15, 2023
Category
Marketing / SEO
client
Dyerector
Dyerector SEO & Google Ads Case Study
01. The Challenge & Solution
D Dyerector, a leading salon equipment company, approached us with the goal of increasing sales for their high-ticket hair storage product specifically designed for salons. They faced challenges in gaining visibility and generating conversions for this unique offering.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
Industry and Audience Research
Thorough industry and audience research forms the foundation of any successful SEO campaign. By diving deep into the specific industry and understanding the target audience, valuable insights are gained to shape an effective strategy.
During the industry research phase, we delve into the nuances of the salon equipment industry, examining market trends, competitive landscape, and key players. This analysis enables us to identify industry-specific keywords, industry influencers, and emerging opportunities. By keeping a pulse on the industry, we can tailor our SEO efforts to match the evolving needs and preferences of salon owners and professionals.
Simultaneously, conducting audience research allows us to gain a deeper understanding of the target customers. We analyze their demographics, preferences, pain points, and search behavior to craft a customized approach. By placing ourselves in the shoes of the target audience, we can create compelling content, optimize keywords, and design user experiences that resonate with their needs and desires.
Our Work
Keyword Research:
- We conducted in-depth keyword research to identify relevant terms and phrases that salon owners and professionals commonly search for.
- By analyzing search volume, competition, and user intent, we identified target keywords with high potential for driving organic traffic and conversions.
On-Page Optimization:
- We implemented a comprehensive on-page optimization strategy, revamping collection pages and individual product pages.
- Utilizing the identified target keywords, we optimized meta tags, headings, URLs, and product descriptions to ensure relevancy and improve search engine visibility.
- We focused on showcasing the compatibility of the hair storage unit with popular salon hair products, emphasizing the value and benefits to the target audience.
Link Building:
- Understanding the importance of backlinks in search engine rankings, we executed a tailored link building strategy.
- We reached out to authoritative industry websites, relevant blogs, and influential social media profiles to secure high-quality backlinks.
- By showcasing the unique features and benefits of Dyerector’s hair storage product, we generated interest and gained valuable endorsements from industry influencers.
Technical SEO:
- We conducted a meticulous audit of the client’s website, identifying and resolving technical issues that could hinder search engine crawling and indexing.
- This included improving website speed, mobile responsiveness, and overall user experience to align with search engine ranking factors.
- We optimized the site architecture, and implemented proper schema markup, XML sitemaps, and robot.txt files, ensuring optimal website performance.
Customized Strategy for the Industry and Targeted Audience:
- We conducted extensive research on the salon equipment industry, gaining insights into competitors, target audience behavior, and industry trends.
- This knowledge enabled us to craft a customized SEO strategy that effectively targeted salon owners and professionals.
- We tailored content and messaging to address their specific pain points and positioned Dyerector’s hair storage product as the ideal solution.
Results Achieved
Our dedicated efforts and customized SEO strategy yielded outstanding results:
- Organic Search Rankings: Achieved first-page rankings for 20 key phrases, positioning Dyerector as a top choice in search results.
- Revenue Growth: Experienced a remarkable 1566.67% increase in organic search revenue within a span of less than 3 months.
- Google Ad Campaigns: Implemented highly targeted and successful Google Ad campaigns, generating a positive return on investment (ROI) with a 4X ROI achieved.